Shop Benefit Heat Protection
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Leave-In Conditioner
Do you have high expectations for your conditioner? Good, because Not Your Mother’s Curl Talk Leave-In Conditioner is every curl girl’s dream. This wash day staple conditions, boosts your curl’s softness, makes combing through curls easy as ever, and protects from heat—all you have...- $3.30
$10.99- $3.30
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10-in-1 Hair Perfector
So many hair needs, so little time. With just a quick spritz of Not Your Mother’s All Eyes On Me™ 10-in-1 Hair Perfector you’ve already managed to control frizz, detangle, moisturize, and protect your hair from 450°F heat. Now you can simplify your routine...- from $1.20
$3.99- from $1.20
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3-in-1 Wax Stick
Effortlessly create slicked back styles with Not Your Mother’s 3-in-1 Hair Wax Stick. This hydrating, long-lasting, no-flake hair styling wax stick is formulated with skincare-inspired ingredients like Argan Oil, Squalane and Raspberry Oil for a formula that glides on to effortlessly tame flyaways, lock...- $3.00
$9.99- $3.00
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Heat Spray
Heat can’t kill your vibe. Not Your Mother’s 450-degree heat and UV protectant spray works on wet and dry hair to defend against damage from hot tools and the environment. It doesn’t matter if you’re starting a fresh style or reviving one because this...- $3.00
$9.99- $3.00
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3-in-1 Styling Cream
Get unlimited styles with a single hair styling cream. Not Your Mother’s 3-in-1 Styling Cream does it all as a blow dry primer, air dry cream and smoothing styler. This anti-frizz formula hydrates, smooths flyaways, and protects from heat and UV rays for softer,...- $3.00
$9.99- $3.00
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Texturizing Foam
Step into soft, tousled texture with Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. And with UV defense and a light hold you can say goodbye to stiff styles and...- $3.00
$9.99- $3.00
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Instant De-Frizz Spray
This weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day. All Eyes On Me Instant De-Frizz Spray is ultra-fine to instantly smooth and shine without weight. From final touches and touch-ups, to between washes, forgetting frizz has never been...- $3.00
$9.99- $3.00
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Frizz Defense Oil
Styling is always smooth with All Eyes On Me Frizz Defense Hair Oil. From 72-hour frizz defense, to protection from 450°F heat, humidity, and UV exposure, this weightless, non-greasy oil leaves every style smoother, softer, shinier and healthier—whether you’re air-drying or heat-styling.- $3.00
$9.99- $3.00
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All Day Hold Hairspray
All Eyes On Me All-Day Hold Hairspray is the 24-hour, humidity resistant max hold you need, with the flexibility and natural movement for the sleek fly-away free style you need. The non-aerosol, fast-drying, fine-mist formula is made with argan oil and squalane for a...- $3.00
$9.99- $3.00
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