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2-In-1 Shampoo + Conditioner
More care for their hair and more time to spare with Not Your Mother’s 2-in-1 kids shampoo and conditioner. It gently cleanses to remove dirt and environmental pollutants from the scalp and hair, while delivering essential moisture to help unlock tangles and knots. The...- $2.10
$6.99- $2.10
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Hydrate Shampoo
Lean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple...- $3.30
$10.99- $3.30
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Curl Care Shampoo
Come for the gentle cleanse, stay for the bounce and definition with Curl Talk Curl Care Shampoo. This shampoo never strips and always hydrates leaving your curls softer and more defined with every wash.- $3.30
$10.99- $3.30
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Thickening Shampoo
More is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full,...- $3.30
$10.99- $3.30
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Restore Shampoo
Come back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more...- $3.30
$10.99- $3.30
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Moisturizing Shampoo
Make wash days worry-free with Not Your Mother’s KIDS Curly Care Moisturizing Shampoo. The gentle, tear-free formula is created for kids, working to cleanse and refresh without stripping hair of moisture, leaving behind shinier, more manageable curls.- $2.10
$6.99- $2.10
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Protect & Nourish Shampoo
Performance meets purity for zero compromises — only restored strands after every cleanse. Naturals Protect & Nourish Shampoo is consciously formulated with 98% naturally derived ingredients to bring dry, damaged hair back from the brink. Infused with a restorative blend of Royal Honey &...- $3.00
$9.99- $3.00
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Curl Definition Shampoo
Performance meets purity for zero compromises — only defined curls with every cleanse. Naturals Curl Defining Tahitian Gardenia & Mango Butter Shampoo is consciously formulated with 98% naturally derived ingredients to gently cleanse while enhancing curls and taming frizz with a rich lather.- $2.70
$8.99- $2.70
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Shampoo
Let’s breathe some life into that hair. Your first step: Way to Grow Long & Strong Shampoo. It’s a gentle shampoo that leaves your locks softer, shinier and feeling healthier.- $2.40
$7.99- $2.40
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Moisturizing Fragrance-Free Shampoo
Moisturize their little locks with gentle, scent-free suds. Kids Daily Care Moisturizing Fragrance-Free Shampoo is a tear-free formula made with aloe vera, so it never strips as it deeply cleanses to leave hair softer and shinier. This fragrance-free shampoo was designed for extra-gentle kid...- $2.10
$6.99- $2.10
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Purple Shampoo
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler &...- $3.00
$9.99- $3.00
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Anti-Frizz Shampoo
From sleek looks to smooth days, aura boost Anti-Frizz Shampoo keeps it all under control. It helps to tame frizz and flyaways as its fortifying complex brings moisture into balance and helps strengthen strands to reduce breakage for softer, healthier hair with a comforting...- $3.30
$10.99- $3.30
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Ultimate Nutrition Butter Mask
Performance meets purity for zero compromises — only nourished, revived hair. Naturals Ultimate Nutrition Matcha Green Tea & Apple Blossom Mask is consciously formulated with 98% naturally derived ingredients to deeply nourish and restore dry hair with key antioxidants for shinier, smoother strands.- $2.70
$8.99- $2.70
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Bond Building Shampoo
Keep your curls healthy with Not Your Mother’s Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen your strands from root to tip. Ready for less breakage, less frizz and more...- $3.30
$10.99- $3.30
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Ultimate Nutrition Shampoo
Performance meets purity for zero compromises — only balanced, healthy hair with every cleanse. Naturals Ultimate Nutrition Shampoo is consciously formulated with 98% naturally derived ingredients to rebalance hair on the daily. Fortified with an antioxidant-rich blend of Matcha Green Tea & Apple Blossom,...- $3.00
$9.99- $3.00
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